Posts Tagged ‘website’

Using Article Distribution Services for Website Promotion

Tuesday, July 6th, 2010

Article marketing has been around for years. It has worked for many, and will continue to work for others. The concept of article marketing is simple. You have an online business that you want to promote. Now you need to get the word out.

On the Internet, getting the word out means letting potential customers find out where your website is. In other words, it’s all about links. The more links you have on external sites, the easier it is for others to find you. So what does that got to do with article marketing?

You see, when you write and submit articles, article directories allow you to promote your own websites in the author resource box. Usually, you are allowed to leave up to 2 live links in your author signature. Whenever someone reads your articles, and like what you have to say, they will click on the links and visit your website. Here is when you try to sell them your wares.

But before you get to enjoy the benefits of article marketing, you first have to know how to get your articles published. Fortunately, article marketing is so simple that even a fifteen year old can do it. All you need is an ability to write decent articles, and an Internet connection so that you can submit the articles for publication.

The only problem with this traffic generation technique is that it takes up way too much time. If you are a prolific writer, you can write a 300 word article in less than 15 minutes. However, not everyone is a prolific writer. Some are not even comfortable writing in English. So how can these people get into article marketing?

The solution is simple: outsource.

The process of article marketing is time consuming by its very nature. You need time to write articles, and you need even more time to submit your articles to hundreds of article directories. As an online business owner, you have lots of important work to do, like developing partnerships or product development. You hardly have time to sit down and write articles for distribution. So to give your internet business the kick start that it needs, outsource your article marketing activities. In other words, leave the grunt work to professional service providers.

When you do that, two things will happen. One, you find that you don’t have to worry about doing it wrong. You can skip the learning curve for article marketing altogether and head straight towards your goal, which is to bring in the traffic. Professional article distribution service providers will be able to write search engine optimized articles for you to help you promote your business. They will also create your author resource box for you so that the articles contain live links to your site.

Secondly, you now find that you are free to work on other aspects of your business. This has been mentioned earlier but it’s so important that it’s worth mentioning again. You absolutely has to spend your precious time working on business development. You are the owner of the business. If you don’t develop your business, no one is going to do it for you. So spend your energy where it’s most needed.

When done right, article marketing can bring a steady stream of visitors to your website. How you want to monetize this traffic is up to you.

For affordable Article Distribution Service starting from $6, please visit our distribution site – List of Article Directories

How Does Twitter Grader Calculate Twitter Rankings?

Sunday, November 15th, 2009

How Does Twitter Grader Calculate Twitter Rankings?How Does Twitter Grader Calculate Twitter Rankings?

by dshah on October 28, 2009

The most common question I get at grader.com is about how the Twitter Grader algorithm (and associated rankings) works.  Before we dig a bit into the details, it will help to understand the what before the how.  What Twitter Grader is trying to measure is the power, reach and authority of a twitter account.  In other words, when you tweet, what kind of an impact does it have?

Normally, we don’t like talking about the details of the Twitter Grader algorithm.  This is for the same reason that Google doesn’t like to talk about its algorithm: revealing details increases the degree to which people try to game the system.  So, lets approach the question from a different way.  If one were to look at data for a given user available in twitter, what kinds of things would one look at to determine whether that user had power, reach and authority?  Also, when looking at these various factors, it’s helpful to think about each of these in the “all other things being equal, what’s better” context.  Otherwise, it’s easy to get caught up into non-productive arguments on why a certain factor is or isn’t important, because there are so many cases that “prove” that it doesn’t matter.

How Does Twitter Grader Calculate Twitter Rankings?Let me explain.  One of the factors that goes into measuring your Twitter Grade is the number of followers you have.  Many of you will argue that the number of followers is completely irrelevant because it’s so easy to game.  There are automated tools to do nothing but acquire followers by following a bunch of people.  That’s true.  It is easy to spike up your follower count.  However,  I would counter with this:  If we were looking at two different twitter users, all other things being equal (and I do mean all other things), the one with more followers is likely more powerful and deserves a higher twitter grade.  Of course, all other things are usually not equal and that’s why the Twitter Grade is interesting.

So, let’s go into the factors.  Note:  These are NOT in order of priority or weight (and they’re not all weighted equally — not by a long shot).

Algorithm Factors

1.  Number of Followers: More followers leads to a higher Twitter Grade (all other things being equal).  Yes, I agree that it’s easy to game this number, but we are looking at measuring reach and I did say all other things being equal.

2.  Power of Followers: If you have people with a high Twitter Grade following you, it counts more than those with a low Twitter Grade following you.  It’s a bit recursive, and we don’t get carried away with it, but it helps.

3.  Updates: More updates generally leads to a higher grade — within reason.  This does not mean you should be tweeting like a manic squirrel cranked up on caffeine and sugar.  It won’t help either your Twitter Grade or your overall happiness in life.

4.  Update Recency: Users that are more current (i.e. time elapsed since last tweet is low) generally get higher grades.

5.  Follower/Following Ratio: The higher the ratio, the better.  However, the weight of this particular factor decreases as the user accrues points for other factors (so, once a user gets to a high level of followers or a high level of engagement, the Follower/Following ratio counts less).

6.  Engagement: The more a given user’s tweets are being retweeted, the more times the user is being referenced or cited, the higher the twitter grade.  Further, the value of the engagement is higher based on who is being engaged.  If a user with a very high Twitter Grade retweets, it counts more than if a spammy account with a very low grade retweets.

The Grade Calculation: So, those are the factors that go into the calculation of a score.  This score is then used to compare a user against all other users that also have a score.  The grade is calculated as the approximate percentage of other users that have an equal or lower score.  So, a Twitter Grade of 80 means that about 80% of the other users got a lower score.  At the time this article is being written, over 2.1 million users have been graded.

The Ranking: The absolute ranking is exactly what it sounds like.  Based on all other users scored, what’s your “position” in that list.  A ranking of 5,000 means that only 4,999 other people had a higher score than you (at that point in time).

Elite List: The elite list is simply an ordered list of the top users (based on ranking) at a given point in time.  This list is updated several times a day.  We also maintain lists of the top ranking users based on a narrower set of users (like those in a specific geography, those that match a specific keyword, etc.).

That’s all I’ve got for now.  Hopefully, this answers some of your questions.  What are other factors you think we should be looking at to compute the Twitter Grade?  Would love to hear your thoughts and ideas in the comments.

Jennifer Bagley’s Twitter Grade is:

92

Out of 100

Compliments International Launches Barry Lane Website.

Wednesday, July 1st, 2009

Compliments International Launches Barry Lane Website.

Barry Layne, “America’s Career Maker,” has helped hundreds of people retool their images and market themselves to receive the positions they deserve. Global Marketing Services Inc and Compliments International, two DFW-area businesses, redesigned Barry Layne’s website to help increase awareness of his recipe for success.  The new site, where job hunters will find tips and insights from Barry Layne about the career search process, launched June, 2009.  Check out all three of these organizations at the following web addresses: www.barrylayne.com; www.gmsi-inc.com; and www.www.businessbuildersuite.com.